Analysts and investors have been thinking of a way to make more money with YouTube. They have thought of a self-serve video platform and a live web cast. They want YouTube to be more 'all-round' to compete with other video-websites. The selve-serve platform is meant for advertisers, they can now upload their adverts. They pay per word that 'hits' their advertisement. This means it is easy for both small and large advertiser to get this going. There will also be a live event including music artists, internet sensations and TV-personalities.
These ideas are great, but will never make as much money as Google does, YouTube was about making potential, not making money, right?
The thing that makes YouTube this popular is that it is free and accessible for everyone. The only thing you need to get access to YouTube is internet. I do agree that live events for a fair price is a great deal. This will probably be very popular among fans. Lots of people check their idols in concert or video clips on YouTube. However I do not think adverts on YouTube are going to 'work'. Most people visit YouTube.com because they are looking for a specific trailer or video. I doubt if they will watch advertisements. Clearly YouTube is trying to make money, just like Google does. I do agree with the reporter that YouTube will not be able to make as much money as Google in the next couple of years and that it is meant to making potential, not money.
http://www.paidcontent.org/entry/419-youtubes-new-bid-to-boost-revenues-sponsored-videos-and-a-live-performa/
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